Here it comes and you don’t even know what it is or what it is doing to you and your internet habits. Big Data is the culmination of all your movements on the internet. Congress gave companies permission to track and sell this information to any customer that can afford it both in price and volume. It allowed UPS to figure out the best route to take with their trucks to reach your house or office. It lets Dell Computers decide what you, the consumer, wants.
One of the programs that came out of this is called Programmatic Buying. It allows brands to use audience insights and technology to tailor messages to the right person, at the right moment, in the right context. It helps brands respond to real-time signals on an impression-by-impression basis across screens and across channels. For example, if a mom’s online shopping gets interrupted with errands, programmatic buying can help the retailer she was visiting reach the mom on her smartphone as she shifts to shopping on-the-go. That’s just one of an unlimited number of scenarios brands can use to engage audiences with programmatic buying. Does this sound familiar? It is sometimes called “remarketing”. You may have looked on an ecommerce site at a product and all of a sudden after you left, it seems to be following you on ever commercial site you visit.
It is now being formulated for the smaller merchant. Companies like Double Click, owned by Google, will be leading the technology. They feel today’s consumer is connected, interested and engaged. Think about all the people that sit there and stare at their smart phone. That is the market.
Example: Nike’s Phenomenal Shot pushed the boundaries of real-time advertising to capture the energy and excitement of the World Cup. Within seconds of a memorable match, or shot, Nike delivered immersive 3D display ads across sites and apps in 15 countries. Fans were then able to interact with these moments, making them their own, and share them on social networks. Real-time buying made it possible for Nike to deliver a beautiful, mobile-rich media experience with over 2 million engagements.
Like it or not, if you are a businessman who sells a product or service and wants to engage the younger generations, you better start studying or get someone that can guide you through it.
Generally when you shop on line, you will notice that the web address uses a SSL certificate. You will see a lock before the address that shows something like https://www.shoponline.com. What does this actually do for you and the web site? It protects where you go and what you do on that web site. The main reason for it on eCommerce sites is to protect your credit card and billing information.
Recently, congress has decided to allow vendors to sell your surfing patterns and demographics. This is called “big data” and it is very important information for larger companies. Big data allows business to figure out what you do online and how to sell you products and services and other things by tracking you on the internet. Google has responded to this ruling by making a ruling of their own. As we all know, once Google determined that the majority of people viewing the internet were using smart phones, they then required web sites to be responsive to all size screens in order to be found in their search. Now they have announced that in the next several months that they are going to require web site owners to use a SSL to secure their site to protect their visitors. They said that when the policy goes into effect, if a web site is not secure, they will not show up in the Google search.
This means that when you have the SSL or https added to your web site, the person going to your web site cannot be tracked at all and all cookies are blocked in your site.
This is a major rule change by Google like the responsive web site to make your internet surfing a better and safer experience. The bottom line is, if you own a web site and need to be found in the Google search engine, which represents 75% of all searches, then you going to need a SSL certificate. They can be purchased yearly or up to three years from your hosting company. They vary in price BUT do not settle for a free one. These are not valid. If you have a C name domain, i.e.: shop.mydomain.com as well as a regular site with that domain name then purchase a wild card certificate. It will cover all web sites that use your main domain name.
Worth the Time & Money?
You, as the owner of a domain name, should always be the registrant (owner) and the Admin Contact. The Technical Contact should be someone you trust as a second level administrator to assist you in making changes if you cannot. Even though the registrant is the owner, they do not have the ability to make changes.
The other question that is asked quite a bit is whether the name should be privatized for an additional cost. I use to tell clients it was not necessary but in recent years this has become a source for spammers email addresses. So my answer now is to spend the couple of extra dollars and privatize the name.
Most businesses do not change domain names very often. Even if they do, the domain name can be redirected to the new one so you do not lose a possible client. This is the reason I believe that when your domain name comes up for renewal, you should consider upping it for 5 – 10 years. You can always change the information such as the address of the business, email address or any other contact information. Most registrants use email address. This can be a problem if you are trying to edit your information and you no longer use the email address included in the document. Always maintain a current email address or expect problems if you need to make changes. Not all registrants use this form of ID but the majority do.
I would recommend that you review your information now even if you do not intend to make any changes just to be sure it is correct. There are two quick steps to this process if you do not know who your registrant is. The first thing to do is go to: www.internic.net and fill in their “whois” with your domain name. This will tell you who the registrant that controls the domain is. The second step is to go to that registrant and look for their “whois” link. Add your domain here as well and it will tell you all the important information. If you cannot see the information then contact their support team.
It will be well worth the time. Some clients lose control of their domain names when they have incorrect information and do not receive the notice that it is going to expire. Unfortunately, we get calls about this every month.
There are two excellent events happening in the next few weeks that I strongly recommend you attend one of them or send someone in your office. One wrong move could cost you thousands of dollars and or loss of data as well as the man hours or cost that were put in to develop your work.
1) Cyber Security & Big Data Analytics Symposium by SBA- $40.00
Friday, March 31, 2017 – William Paterson College, Wayne, NJ 9:30 to 2:30 PM
2) Cybersecurity Summit – NJBIA -$129 Member $149 Non-Member
Friday, April 21, 2017 – APA Hotel Woodbridge, NJ 8:30 AM – 1:00 PM
Of course it is. Most web sites are under attack by many different forms of spiders and bots. You should maintain a good relationship with your provider. Check all your monitor specs either directly or question support to discover if there are any weaknesses. Forms are a favorite target to spam through. Make sure you have a Captura button or some kind of human interaction required.
If you are using a WordPress site, make sure you have one good security plug-in like WP All in One set up and running correctly. ALWAYS update your plugins to the latest versions. Some are for security and some are for better performance.
Always remove email addresses and their mailbox if you have not used them in a while. This is a favorite way for spammers to send tons of spam out and then your good email address will be black listed if it is the same domain name.
Some people will use FTP permissions to make changes. When dormant for too long be sure to remove or make the password very difficult.
These are all the basic things you need to monitor regularly to protect your site, business and reputation as well as your fellow internet users.
Jim Mahlmann, chief operating officer of Netcetra has been selected to receive the “Main Street Award” at the 2016 New Jersey Business & Industry Association (NJBIA) – Impact Symposium, December 9, 2016, at the Bridgewater Marriott, Bridgewater, NJ. Continue reading
In a report recently published by the UN, they have announced a backlash from many countries that do not use English lettering or .com from ICANN. ICANN is the body set up under the Clinton administration to create a commercial type environment on the internet. Continue reading
June 15-17, 2016
BORGATA HOTEL CASINO & SPA
1 Borgata Way
Atlantic City, NJ 08401
Netcetra is part of the Market 2 Dominate alliance that is exhibiting at the annual NJCPA Convention and Expo in Atlantic City.
Association members receive a 20% discount on services.
Visit us in Booth 301 at the NJCPA Annual Convention & Expo.
Your digital footprint is your digital identity on the Internet. And your Internet properties will help grow this digital footprint.
What does this mean? It means that when the Internet first started you needed to create a website to be part of the Internet. However it was not always easy to find your or your business, your products or services. Continue reading
I have been getting mixed reviews regarding Windows 10. I installed it or upgraded my Windows 7 pro to the new OS on my laptop and had no issues. I then did the same procedure on my home PC which had Quicken, Quickbooks and a couple design programs by Adobe. Continue reading