Email Marketing, Killing the Golden Goose

How easy! How cheap! Send out 3000 emails for the cost of the ESP (email service provider) monthly fee. Most of the time it is a great deal cost wise and the templates help you set up the email so it looks professional. The problem is how often do you send a broadcast out? Once a month, twice a month? Every time you have a special or news? That is where the problem occurs. It is better to have a news letter that comes out monthly and contains a few different topics. Something for everyone in your customer’s demographics. Here is an example of a newsletter based on a template to cover varied news and images.

Header – Company logo

Main Body – Introduction for the month

Featured product, service, employee or event

Spotlight on customers using your product or service (testimonial)

Or possibly a Case Study of a recent project or event

Remember to link back to your web site for “additional information”. This accomplishes two things. First, it allows you to keep the information in the newsletter brief and secondly, Google likes to see links going to your site. It helps with visibility.

Keeping to this time table will keep customers from opting out of your newsletter and if you really have something very important to say then they will notice it and you will have a better chance of them reading it.

Some businesses do not have the time or expertise to handle this project, NetCetra does it for many clients. Let us know and we can review the best layout to help you stay in front of your customers.

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