Alternate Text:

Alternate Text: What it is and How it helps your SEO

The Marketing department’s most often asked question is “What is this alternate text on my bill? What are you folks doing? Is this really necessary for my Website?”

  1. Yes, it really is necessary for your Website’s Marketing to work.
  2. There will be times you will see this because we are not receiving any information from our clients regarding: Testimonials, New Projects, Before and After pictures or just plain content.
  3. What is Alternate Text? Well I just went over to 3 of the largest training sites and pulled down their information regarding Alternate Text and I will share it with you here so that you can understand what it is and why we use Alternate Text.

We use Alternate Text to improve your Search Engine Optimization.  This practice has been shown, especially now, to help bring people to your site and to increase your ranking with Google.

As you will find out below, Images are more important now than ever. In addition to finding your website, it also works with the ADA in helping you to communicate with people who are visually impaired or completely blind.  Your ADA plug in can read the alternate text to them allowing them to “see” the pictures and understand their place in the site and their significance.

I ask that you read below and find out exactly what Alternate Text is so that your understanding of our work will be better. Also, if you have any questions, you can always contact us and we will be more than happy to explain to you. Just to let you know even if we are sent new pictures and testimonials, we will still be using Alternate Text.

The following is from Moz:

“Why is Alt Text Important?

  1. Accessibility

Alt text is a tenet of accessible web design. Its original (and still primary) purpose is to describe images to visitors who are unable to see them. This includes screen readers and browsers that block images, but it also includes users who are sight-impaired or otherwise unable to visually identify an image. Including alt text with your images ensures all users, regardless of visual ability, can appreciate the content on your site.

  1. Image SEO

Using alt text on your images can make for a better user experience, but it may also help earn you both explicit and implicit SEO benefits. Along with implementing image title and file naming best practices, including alt text may also contribute to image SEO.

While search engine image recognition technology has vastly improved over the years, search crawlers still can’t “see” the images on a website page like we can, so it’s not wise to leave the interpretation solely in their hands. If they don’t understand, or get it wrong, it’s possible you could either rank for unintended keywords or miss out on ranking altogether.”

Meanwhile HubSpot’s take on this is just as important: “See Image Below


Today, Google’s search engine results pages (SERPs) deliver just as many image results as they do text-based results. The screenshot above is the first SERP Google produces for the search term, “email newsletter design.” Notice how, in addition to the “Images” tab at the top, Google pulls in a substantial pack of clickable images to the beginning of the main results page — before any organic text results are even visible.
Despite your best SEO efforts, you could still be missing out on another source of organic traffic: your website’s images. How do you get in on this traffic source? Image alt text.”

Yoast is also a great resource that we use on everyone’s WordPress Website. Their SEO product helps us move in the right direction, especially regarding readability and SEO. They are amazing and innovative, working and adapting to make certain they work in sync with Google so that the sites using their product can show up as well as they can. The following information is from an article from Yoast:

Image SEO alt tag and title tag optimization

Adding images to your articles encourages people to read them, and well-chosen images can also back up your message and get you a good ranking in image search results. But you should always remember to give your images good alt attributes: alt text strengthens the message of your articles with search engine spiders and improves the accessibility of your website. This article explains all about alt and title attributes and why you should optimize them.

Alt Text and SEO

Google’s article about images has a heading “Use descriptive alt text”. This is no coincidence because Google places a relatively high value on alt text to determine not only what is on the image but also how it relates to the surrounding text. This is why, in our Yoast SEO content analysis, we have a feature that specifically checks that you have at least one image with an alt tag that contains your focus key phrase.

Image Alt Attributes Assessment

Yoast SEO checks for images and their alt text in your posts: We’re definitely not saying you should spam your focus key phrase into every alt tag. You need good, high quality, related images for your posts, where it makes sense to have the focus keyword in the alt text. Here’s Google’s advice on choosing a good alt text:

When choosing alt text, focus on creating useful, information-rich content that uses keywords appropriately and is in context of the content of the page. Avoid filling alt attributes with keywords (keyword stuffing) as it results in a negative user experience and may cause your site to be seen as spam.

If your image is of a specific product, include both the full product name and the product ID in the alt tag so that it can be more easily found. In general: if a key phrase could be useful for finding something that is on the image, include it in the alt tag if you can. Also, don’t forget to change the image file name to be something actually describing what’s on it.”

Where We are Using Alt Text

Much of this will be done in your Media Library, we can update the Alternate Text on the pictures and by doing so, it updates the picture wherever it may show up, whether in a blog or on a page itself. You will not see the work being done, but even by changing your Alternate Text monthly makes the Google Bot or Spider believe that there is always new content on your site, as opposed to changing the pictures and writing new content.

If you have new content, or things that you want us to point out as a special, please send it to us. When we work in Alternate Text, we will be doing it in in your Website Medial Library as well as the Google My Business that we have set up for your business.

In fact, we just did a Google Seminar, pushed by Google itself for SCORE regarding the importance of the Google My Business Profile.
You may not see us, but we are there and are working hard to make your site as visible as possible.

You Tube Is It for Your Business

I get this question asked quite a bit. The answer to this question has changed over the years. I use to say that it depended on the type of business. Now I cannot think of any business that would not prosper from using a You Tube channel to increase their visibility. You Tube, which is owned by Google, is the second most active search engine after Google’s search. People like the stickiness of videos. Now that mobile is taking over the internet presence of most users, videos make perfect sense. A lot folks would rather view something then read it.

So what does the average business have to offer in a video? Meeting the owner is a good start. Testimonials are always great. One of my client, Joel Braun Construction, used his smart phone to show the before and after of a bathroom reconstruction and then interviewed the owner. He captured all the important aspects in three minutes. Added the video to Facebook as well as his You Tube channel and web site. We made sure to add some descriptive keywords to You Tube’s description.

Another client of ours, Lang Smoker Cookers, has been very successful using video. I was at his farm in Georgia when I mentioned to him that we had several request regarding starting a fire in the Lang Smoker Cooker. Ben Lang added wood to a smoker; I pulled out my smartphone and videotaped him starting a fire. I added it to his new You Tube channel and imbedded it in his site and newsletter. Within 3 months we had over 60,000 views. We realized that we had hit on a great way to stay in front of both prospective and current clients. We then added channels for user testimonials, tips and cooking school. In the three years, that we have been using these channels, we have had over 1.5 million views.

The point is that anyone can do the same thing using a smart phone or doing something a little more professional with a videotographer. Think about your clients or someone you would like to have as a client. Talk to them on the video as if they were there

The last point I will add is, if you have a business that can offer tips on how to fix or install something, these are great.  I used this type of video to fix my storm door to learning how to add a chart to Excel.

Very Powerful Suff.

Growing Your Digital Footprint

Your digital footprint is your digital identity on the Internet. And your Internet properties will help grow this digital footprint.

What does this mean? It means that when the Internet first started you needed to create a website to be part of the Internet. However it was not always easy to find your or your business, your products or services. Continue reading

Is Your Website Current?

If you don’t update you aren’t current
Updating is critical in creating a current and complete website. Introducing a new product? Win an award? Been on TV? Have newsworthy announcements? Change of personnel? Create a new department? We need to know.

Stagnant website
A stagnant website also known as a brochure website can be detected by the search engines instantaneously. If a website hasn’t be updated in ages, it’s difficult for the search engines to determine if your business is active or out-of-business.

Website visitors will get the impression that the business is dated and possibly inactive. In today’s instant information and gratification world that is the last thing you want  your website to portray.

It used to be that a website that was well designed and had the right phone numbers and product information was the standard. It isn’t any more. If you aren’t on social media you are behind. If your site doesn’t provide really good video, you are behind, etc. If your business wants to be first rate, start funneling information to your web manager and watch your site, the place where your business sells what you have to offer, come alive.

Author: Cathy Derechailo, SEO Copy Writer

Press Releases: Why Everyone Thinks They Can Write Them

Yes, There Really is a Need for a Professional to do the Job

Online Press ReleasesWhy Pay Someone Else?
This is a subject near and dear to my heart. In business, for the longest time, everyone assumed that the job of Public Relations is a job anyone could do. It wasn’t, and isn’t, unusual to see someone with no background in media relations to be asked to do them.

Why pay someone to write a media release when we can do it ourselves? Ah, but therein lies the problem. Continue reading

The importance of full disclosure

Sounds important and a bit legal doesn’t it? Well, it is important but it has nothing to do with legalities. It has to do with providing all the information you possibly can to the manager of your website.

You may say “but I do provide them with information about our company”. That may be true, but do you provide all the information necessary. This article is meant to point out that there can be the “sin” of omission.

Author: Cathy Derechailo, SEO Copy Writer

When Driving the Creative Title” Highway”, Keep to the Left!

SEO, Title Tags, Meta Tags, Descriptions and Key Words…Huh?

stressed adding meta titles for SEO

Author: Cathy Derechailo, SEO Copy Writer

I admit it. After 40 years of writing, Search Engine Optimization (SEO) copy writing presented a challenge. This SEO thing was a different way to approach creating titles in something called a Title Tag and the more familiar meta tags; descriptions and key words.

Putting titles together so search engines will bring visitors to your web pages is where the challenge comes in. If you don’t have an issue creating titles and meta tag for your web pages read no further, but if you do, this article might be for you. Continue reading

A complete website

Because we are in an era where our electronic information can make or break us, understanding what makes a complete website is more important than ever. Complete means several things.

If you sell a product, the importance of providing a full description of each product including a picture, specs, etc. is essential. You may think that is a no brainer, but you would be surprised at how many big companies fail to provide one aspect of the needed information. In some cases it delays or prevents the product page from being completed in a timely fashion, in which case it can’t be posted on the site.

Author: Cathy Derechailo, SEO Copy Writer