Americans with Disabilities Act Concerning Web Sites, Part 2

The ADA, or the Americans with Disabilities Act, concerning web sites is becoming a growing issue and it’s about to become bigger. I reviewed this in an article that I wrote on Oct 18 called “Web Content Accessibility for Business”. The three basic points are as follows:

  • You must provide non-text alternatives for any text content so that it can be clearly understood by a person with a disability. An example of this is a restaurant menu. It must offer an alternative of either very large text, audio or symbols.
  • Prerecorded video: An alternative must be offered to allow a person with a disability to understand the video. An example could be a video production explaining a product or service. Either an alternative for time-based media or an audio track is provided that presents equivalent information for prerecorded video-only content.
  • Captions for live and prerecorded media. Creating captions similar to text alternatives in the first point.

We have been doing research on this subject for our clients.  There are two different routes that you can take at this point. Web sites that are designed with Word Press can add a plug-in by USERWAY which is easily set up. You can see the plug-in in action on our client’s web site at, In the top right-hand corner, you will find an accessibility symbol to click on. This program has some issues reading text but it is still one of the better programs out there to date. Skip links are looked at by The World Wide Web Consortium (W3C) as a positive step to be included. Skip links are text link anchors that allow a handicapped person listening to the text reader say that a title is on a particular subject and if they want to interact with it, it will bring them to that subject. This has to be included independently of the above program.

We have determined that the other type of programming is for websites that are programmed with pure HTML.  These sites will require programming knowledge that follows W3C guidelines at  There are several sites that will help with the programming language and logic.

We have done the research for the types of programming we are involved with. There are others that should be researched.  Please keep in mind that ignorance will not work as a defense in a lawsuit. As I stated in another article, 2018 has seen over 5,000 lawsuits.

I have not seen any requirements for mobile phone aps at this time.

Jim Mahlmann


NetCetra LLC

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