Generally when you shop on line, you will notice that the web address uses a SSL certificate. You will see a lock before the address that shows something like https://www.shoponline.com. What does this actually do for you and the web site? It protects where you go and what you do on that web site. The main reason for it on eCommerce sites is to protect your credit card and billing information.
Recently, congress has decided to allow vendors to sell your surfing patterns and demographics. This is called “big data” and it is very important information for larger companies. Big data allows business to figure out what you do online and how to sell you products and services and other things by tracking you on the internet. Google has responded to this ruling by making a ruling of their own. As we all know, once Google determined that the majority of people viewing the internet were using smart phones, they then required web sites to be responsive to all size screens in order to be found in their search. Now they have announced that in the next several months that they are going to require web site owners to use a SSL to secure their site to protect their visitors. They said that when the policy goes into effect, if a web site is not secure, they will not show up in the Google search.
This means that when you have the SSL or https added to your web site, the person going to your web site cannot be tracked at all and all cookies are blocked in your site.
This is a major rule change by Google like the responsive web site to make your internet surfing a better and safer experience. The bottom line is, if you own a web site and need to be found in the Google search engine, which represents 75% of all searches, then you going to need a SSL certificate. They can be purchased yearly or up to three years from your hosting company. They vary in price BUT do not settle for a free one. These are not valid. If you have a C name domain, i.e.: shop.mydomain.com as well as a regular site with that domain name then purchase a wild card certificate. It will cover all web sites that use your main domain name.
Worth the Time & Money?
You, as the owner of a domain name, should always be the registrant (owner) and the Admin Contact. The Technical Contact should be someone you trust as a second level administrator to assist you in making changes if you cannot. Even though the registrant is the owner, they do not have the ability to make changes.
The other question that is asked quite a bit is whether the name should be privatized for an additional cost. I use to tell clients it was not necessary but in recent years this has become a source for spammers email addresses. So my answer now is to spend the couple of extra dollars and privatize the name.
Most businesses do not change domain names very often. Even if they do, the domain name can be redirected to the new one so you do not lose a possible client. This is the reason I believe that when your domain name comes up for renewal, you should consider upping it for 5 – 10 years. You can always change the information such as the address of the business, email address or any other contact information. Most registrants use email address. This can be a problem if you are trying to edit your information and you no longer use the email address included in the document. Always maintain a current email address or expect problems if you need to make changes. Not all registrants use this form of ID but the majority do.
I would recommend that you review your information now even if you do not intend to make any changes just to be sure it is correct. There are two quick steps to this process if you do not know who your registrant is. The first thing to do is go to: www.internic.net and fill in their “whois” with your domain name. This will tell you who the registrant that controls the domain is. The second step is to go to that registrant and look for their “whois” link. Add your domain here as well and it will tell you all the important information. If you cannot see the information then contact their support team.
It will be well worth the time. Some clients lose control of their domain names when they have incorrect information and do not receive the notice that it is going to expire. Unfortunately, we get calls about this every month.