Press Releases: Why Everyone Thinks They Can Write Them

Yes, There Really is a Need for a Professional to do the Job

Online Press ReleasesWhy Pay Someone Else?
This is a subject near and dear to my heart. In business, for the longest time, everyone assumed that the job of Public Relations is a job anyone could do. It wasn’t, and isn’t, unusual to see someone with no background in media relations to be asked to do them.

Why pay someone to write a media release when we can do it ourselves? Ah, but therein lies the problem. Continue reading